For many arts organizations in the Puget Sound, it has long been a goal to see an increase in arts-related media coverage on local TV newscasts. Seattle’s arts community is one of most prolific in the United States offering communities in and outside of Seattle-proper with a wide variety of art forms to experience. From the performing arts—plays, musicals, and dance—to visual arts, this beautiful city has become nationally known for more than Microsoft and Nirvana, it’s also become a flourishing, almost untapped, destination arts scene.
In July 2010, the Market The Arts Task Force—a group comprised of marketing professionals from various arts organizations in the area—teamed up with Q13 Fox (KCPQ) to create a bi-weekly segment, sponsored by 4Culture and the Seattle’s Convention and Vistors Bureau. The segment is called Arts Around and it covers all areas of the arts in greater Seattle. Hosted by Kaci Aitchison, one of Seattle’s favorite morning news faces, Arts Around, like Seattle, embraces diverse cultures and creative ideas in an effort to share with viewers the endless opportunities there are to experience art, heritage, and culture happening around the Sound. From Everett to Tacoma and West Seattle to Issaquah—not to mention Seattle proper—dozens of local organizations are being featured on Arts Around every other week.
“The great thing about these segments is being able to give arts around our community an uninterrupted spotlight,” host Kaci Aitchison commented. “We do more than simply throw a name or two out there—we get to literally immerse ourselves in the art form for each segment, and discover, along with our viewers, just what makes it so unique and such a positive part of our community. I love that even as a northwest native, I’m still finding so many wonderful things in the art scene here to either explore for the first time, or experience in a new way.”
So, what do viewers get to see exactly? Arts Around creators continue to build segments that offer viewers exclusive behind-the-scenes action, interviews with cast and artistic team members, information on upcoming exhibits, and sometimes exciting visits with characters from a show in town. Ever wonder how to apply stage make-up, how far in advance a museum exhibition is planned, or how a set gets built? What about discount offers and the latest arts festival happenings—where do you typically get your broad range information on these topics? Arts Around offers viewers all of this information as well as the exclusive opportunity to come inside the artistic process in a fun, new way.
Of course, Arts Around would not be possible without the support of its wonderful sponsors, 4Culture, Seattle’s Convention and Visitors Bureau, and Q13 Fox. Their dedication and commitment to keeping the arts a vibrant part of our lives and community is greatly valued and appreciated.
Catch Arts Around with Kaci Aitchison on Q13 Fox every other Thursday morning at 9:45 AM. To view past Arts Around segments or to share what you’ve seen on TV with friends, click here.